Tracevia was expanding to international markets and shifting its business
from traditional road markings to high-tech traffic management.
from traditional road markings to high-tech traffic management.
They wanted 2 small striking exhibition stands that could both capture
new business & position the company at the forefront of technology...
but their identity did not embody their technologic jump.
new business & position the company at the forefront of technology...
but their identity did not embody their technologic jump.
Keeping the contrasting construction colours, we brought to life the "lines in the road"
together with a crafted typography that merged the solidity of a construction company with the technological flair.
The project naturally expanded into a full rebranding.
together with a crafted typography that merged the solidity of a construction company with the technological flair.
The project naturally expanded into a full rebranding.
Designed while at White
All rights White & Tracevia
All rights White & Tracevia