The world of logistics is literally always on the move.
At such a fast pace that, sometimes, brands loose track of what is at their heart.
Knowing this, made the iconic logistics giant approach DesignBridge to re-focus & re-energise their brand.
Knowing this, made the iconic logistics giant approach DesignBridge to re-focus & re-energise their brand.
Digging deeper, we found that people are at the center of everything TNT does
and that are the people the strength of their network. So, in 2014 we simplified, modernised and humanised
the brand assets while bringing to life the new tagline "The People Network".
and that are the people the strength of their network. So, in 2014 we simplified, modernised and humanised
the brand assets while bringing to life the new tagline "The People Network".
This project was not about reinventing, it was about finding the core truths
and strengthening the TNT brand in a move forward.
and strengthening the TNT brand in a move forward.
Below you can see the TNT The People Network campaign created by Etecetra Amsterdam
together with Post Panic for the release of the new brand positioning.
together with Post Panic for the release of the new brand positioning.
Credits to:
Zayne Dagher
Robin White
& all the DesignBridge team
Zayne Dagher
Robin White
& all the DesignBridge team
Designed while at DesignBridge
All rights DesignBridge & TNT
All rights DesignBridge & TNT