Following the launch of the new Pepsi branding, we were asked to create a series of highly visible
impactful graffiti murals and printed billboards that would colour 9 Polish cities in various locations.
impactful graffiti murals and printed billboards that would colour 9 Polish cities in various locations.
As part of the Summer campaign, the murals needed to use and expand the food & music illustrations
created for the 2024 Summer Festivals. Since the new brand had been launched months prior,
at this time, all European assets needed to be visually aligned.
This was a very quick project that from the briefing till implementation took under a month to develop.
Still, we had the opportunity to creatively push a few of the murals with motion projection & UV lighting,
all of it executed by the incredible guys at goodlooking.pl
Below is the activated mural video, by goodlooking.
Mural illustrations by Rui Granjo
Icon illustrations Aytaç Öztürk & Rui Granjo
Mural painting by goodlooking.pl
Icon illustrations Aytaç Öztürk & Rui Granjo
Mural painting by goodlooking.pl