With the 25th anniversary of Generg, a leader of renewable energy production in Portugal,
felt the need for a restructure and rebrand.We’ve developed an aspirational identity
and a communication positioning that highlights the connection to Nature.
felt the need for a restructure and rebrand.We’ve developed an aspirational identity
and a communication positioning that highlights the connection to Nature.
Water, wind and sun, summarised in the signature “Natural Energy”.
A flying bird, built by 3 dynamic layers materialised the new logo that became the basis
of the new visual identity
A flying bird, built by 3 dynamic layers materialised the new logo that became the basis
of the new visual identity
Credits to Tânia Almeida & Pedro Lima.